Here’s how it benefits each person involved: And with Editorial Management, producers, story editors, post-production supervisors, and production assistants can easily focus on – and efficiently take care of – their tasks. Simply put, Media Composer is a multipurpose tool with a vast array of capabilities that can serve the needs of many, which is now customizable for specific roles with the newly announced Media Composer Enterprise.
It’s also proof of Avid’s commitment to building a platform serving all these vital roles within post production. The latest – and planned – enhancements to the Editorial Management workflow are a testament to Avid’s understanding of the landscape.
Recognizing this, Avid has brought many of these managerial, preparatory and organizational tools into in a lightweight and easily accessible tool, all while providing access to the same media without the constraints of being in the building. Most of the edit rooms, bullpen spaces and teammates crouched over laptops were dedicated to managerial, preparatory and organizational tasks. Though each room had an Avid Media Composer system, very few rooms were used for actual creative, “craft” editorial. Thankfully, new tools are at last emerging to smooth out some of the wrinkles that file-based workflows introduced.ĭuring my tenure in post production, our facility featured over 150 editing rooms available to our clientele. It truly requires a team effort to get through post production in a timely manner. But these workflows also introduce new complexities to the process, and in some cases, the non-tactile nature of files makes our jobs harder. No doubt, file-based workflows are more flexible and often faster than film or tape-based methods. Serving the Entire Post Production TeamĪs most post professionals will agree, the industry’s adoption of file-based workflows has been a double-edged sword. This is a search and browse window that allows Media Composer users to search across the entire Avid NEXIS storage environment. The screenshot above shows the Media Composer interface with an embedded panel for Editorial Management in the lower left. Media Composer interface with Editorial Management panel (bottom left) All of this can be done from anywhere you can access your VPN. It effectively extends a team’s asset and project management capabilities beyond the confines of any video editing system, enabling producers, assistants, interns, and other non-editors to handle time-consuming media tasks as production ramps up. Editorial Management allows producers, story editors and others to access the project remotely to prep media and review the cut.Įditorial Management is an affordable solution that easily scales to accommodate small creative teams of two or up to 25. The teammates that are integral to post production – producers, story editors, post-production supervisors, and production assistants – can now more easily and quickly take care of their part of the project pipeline. Editorial Management workflow allows editors who know and love Media Composer to edit the way they want to edit, while removing the distractions of some of the “worker bee” tasks that are still essential to the editorial process. It’s a collaboration, workflow, and project management solution that perfectly complements the Media Composer creative toolset.Įditorial Management streamlines post production by providing the complete spectrum of workflow capabilities, seamlessly integrated into one simple solution. This is why I’m so excited for the latest release of MediaCentral | Editorial Management.
From these experiences has come a constant search for the right tools to solve problems and reduce friction for the clients that I support. MediaCentral | Editorial Management Makes Life Easier for the Extended Post Production TeamĪpAvid Media Composer Ultimate, media composer, nexisĪs someone who spent 16 years as a post production engineer, I make it my job to understand the needs of the post production workflow.
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